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BOERNE, Texas–(BUSINESS WIRE)–HerdX®, Inc., a Texas-based agri-tech company, is delighted to announce that the HerdView® Smart Reader (HSR®) has been shortlisted in the Best New Product category at the 17th Annual RFID Journal Awards.

As a key component in the innovative HerdX® livestock management system, the HSR® incorporates leading-edge RFID technology with game-changing speed, portability, versatility, and “plug-n-play” operation. The winner of the coveted award will be announced at RFID Journal LIVE! 2023 in Orlando on Thursday, May 11 at 1PM ET.

Prior to the announcement, HerdX® CEO Ken Burroughs will deliver a presentation on the company’s RFID technology and future HSR® applications during the Awards Finalist Session.

“We’re excited to be a finalist in the RFID Journal Awards new product category,” said Burroughs. “This is a testament to the hard work the team has put into the HSR® and all HerdX® products, and we’re honored to be on stage with these innovative RFID products.”

With its rugged design, flexible power options (plug in AC or rechargeable battery with solar) and cloud-based, all-in-one capability, the HSR® is uniquely suited to serve tracking, counting, and tracing needs across an array of industries.

“While the HSR® is opening new paths to productivity for ranchers, our RFID technology and design is versatile enough for applications outside of ag-tech, including logistics and transportation,” said Burroughs.

With its best-in-class portability, accuracy, and speed, the smart reader (HSR®) can be mounted on vehicles as a mobile reader or fixed overhead as a gateway reader, offering a range of possibilities that the HerdX® team is exploring.

“We can’t wait to see what happens at the awards show,” said Burroughs. “We also can’t wait to see where this unique RFID product takes HerdX® in the future.”

RFID Journal LIVE! 2023 attendees can experience the HSR® and the HerdView® livestock management system May 9-11 at the booth HerdX® is sharing with manufacturing partner RFID Discovery (Booth #1011).

About HerdX®

HerdX® is an RFID technology company dedicated to delivering innovative RFID-enable technology, tools, and systems. Whether it is helping ranchers more effectively manage livestock operations or the many other industries our advanced RFID products are set to serve, HerdX® is bringing a new breed of RFID technology and versatility to the world.


Toni Miller