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Herd Experts

A New Breed Of Herd Management Technology. A New Kind Of Ag Tech Company.

Meet The Team

Herd Experts

A New Breed Of Herd Management Technology. A New Kind Of Ag Tech Company.

Meet The Team

Change The American Cattle Industry For The Better

As any cow/calf, stocker or feedlot operator will tell you, cattle is a tough business. Long hours, combined with increasingly lower margins are putting the independent cattle industry—the local ranches, farms and feedlots scattered across this land—in a real profitability pinch.

The HerdX® team knew the struggles independent cattlemen were facing, and we’ve made it our mission to build technologies that make livestock management more efficient, more productive and at the end of the day, more profitable.

Our drive and motivation at HerdX® is delivering dynamic, market-changing technology products to enrich the lives of ranch customers and operators, making their jobs easier and businesses more profitable.

Ken BurroughsCEO HerdX®
HerdX RFID Technology product

Innovative Technology Engineered To Improve Cattle Operations

The result of years of product development, refinement and testing, HerdView® brings together the latest advanced technologies to help solve the critical issues facing cattle producers.

  • Monitor animal movement 24/7
  • Enable early detection of potential illness
  • Greatly improve counting accuracy
  • Makes the technology simple to set up and run
  • Keep initial investment low
  • Offer a “no wiring needed” solution that works in remote locations
  • Create a modular system that can move with the herd’s needs
  • Integrate ranch management functionality
  • Build an app to access it anytime, anywhere

In short, we didn’t just aim to improve herd management. We set out to revolutionize it, disrupt the status quo, and build a livestock management system that can change cattle operations for good—at a price any rancher can afford.

Ken Burroughs

Chief Executive Officer

Ken serves HerdX® as CEO and Chairman of its Board of Directors. He previously spent 15 years with Bass Pro Shops where he also served as Board Director, Co-President and Managing General Partner of Bass Pro, and CEO of Tracker Marine Group.  Tracker became the largest freshwater fishing boat company in the World.  Both Ken and Toni (below) helped fuel Bass Pro’s growth from one large store in Springfield, MO to over 100 retail locations in the United States and Canada.  A proven innovator, growth expert and driven leader, Burroughs has extensive experience building successful companies from the ground up.

Ken Burroughs
Ken Burroughs

Ken Burroughs

Chief Executive Officer

Ken serves HerdX® as CEO and Chairman of its Board of Directors. He previously spent 15 years with Bass Pro Shops where he also served as Board Director, Co-President and Managing General Partner of Bass Pro, and CEO of Tracker Marine Group.  Tracker became the largest freshwater fishing boat company in the World.  Both Ken and Toni (below) helped fuel Bass Pro’s growth from one large store in Springfield, MO to over 100 retail locations in the United States and Canada.  A proven innovator, growth expert and driven leader, Burroughs has extensive experience building successful companies from the ground up.

Toni Miller

Toni Miller, MBA-CPA

President & CFO

Her extensive experience in finance, administration, and operations, includes all aspects of retail, wholesale, food services, hospitality, development, supply chain management and real estate. After a long, successful almost 30-year tenure and numerous contributions at Bass Pro Shops serving as CFO, Ms Miller joined Boscov’s Department Stores in 2019, assuming the role of Sr Executive VP, CAO, and CFO, and served for 10 years. Her illustrious career has included many equity and debt transactions, acquisitions, and multiple complex capital structures.

Harlan Caviness

Director of Sales

Harlan has some 25 years’ experience in the cattle industry. He began his career managing a stocker and custom preconditioning operation for multiple years, allowing him to gain a real-world perspective for his trade.

Afterwards, Harlan transitioned his career to the Ag pharmaceutical industry with a focus on high-risk stocker cattle. His experience covers all phases of the cattle industry including cow calf, stocker, feedlot as well as the dairy business. Harlan brings a great deal of expertise, ability, professional experience as well as significant cattle industry experience to HerdX.

Harlan Caviness
Harlan Caviness

Harlan Caviness

Director of Sales

Harlan has some 25 years’ experience in the cattle industry. He began his career managing a stocker and custom preconditioning operation for multiple years, allowing him to gain a real-world perspective for his trade.

Afterwards, Harlan transitioned his career to the Ag pharmaceutical industry with a focus on high-risk stocker cattle. His experience covers all phases of the cattle industry including cow calf, stocker, feedlot as well as the dairy business. Harlan brings a great deal of expertise, ability, professional experience as well as significant cattle industry experience to HerdX.

Brian Wright

Brian Wright

Sales and Business Development

Brian is a graduate of The University of Tampa where he graduated with a degree in Business Management and played D2 NCAA basketball. He has been involved in SAAS and B2B sales for the past 10 years.

Praveen Francis

Vice President of Technology and Systems

Praveen is a Senior Technology Leader with a higher education in Computer Science Engineering and with over 23 years’ experience in the development of enterprise level data-driven IT applications architecture. He has an exceptional track record of driving transformational technology change and delivering results in complex business environments. His core technology skill sets include Cloud infrastructure (GCP, AWS, Azure), JAVA, Python, DevOps, agile development, mobile and web application.

Praveen Francis
Praveen Francis

Praveen Francis

Vice President of Technology and Systems

Praveen is a Senior Technology Leader with a higher education in Computer Science Engineering and with over 23 years’ experience in the development of enterprise level data-driven IT applications architecture. He has an exceptional track record of driving transformational technology change and delivering results in complex business environments. His core technology skill sets include Cloud infrastructure (GCP, AWS, Azure), JAVA, Python, DevOps, agile development, mobile and web application.

Candace Adams

Candace Adams

Senior Project & Office Manager

Candace is a leader in the HerdView® product development and oversees project management. She is currently working toward her Certification in Project Management.

Lexus Haecker

Animal Science & Research Specialist

Lexus graduated from Texas A&M University with a BS in Animal Science, and Angelo State University with a MS in Animal Science.

Lexus Haecker
Lexus Haecker

Lexus Haecker

Animal Science & Research Specialist

Lexus graduated from Texas A&M University with a BS in Animal Science, and Angelo State University with a MS in Animal Science.

The Core Values That Drive Everything We Do At HerdX®

INTEGRITY

We value honesty, character and integrity. We consistently uphold these values in our interactions with each other and all of our stakeholders which includes our valued Customers.

TRANSPARENCY

We promote honest, open and transparent communication in our conduct as an organization.

MAKING A DIFFERENCE

We exist to develop and deliver products and services that bring tangible value to each stakeholder from farm to table.

INNOVATION

We believe in fostering a welcoming business and work environment that promotes the exchange of ideas and allows hard questions to be asked which we believe promotes continued improvement in all we do.

CUSTOMER SERVICE

We exist for our valued Customers, and strive to provide best-in-class, leading edge products and services.

TALK TO HERDX®

Forget everything you’ve “herd” about RFID cattle management. Find out how HerdView® can improve productivity and profitability for any size operation.

Contact Us