A New Breed of Herd Management Technology. A New Kind of Ag Tech Company.
The HerdX® Mission: Change The American Cattle Industry
For The Better
As any cow/calf, stocker or feedlot operator will tell you, cattle is a tough business. Long hours, combined with increasingly lower margins are putting the independent cattle industry—the local ranches, farms and feedlots scattered across this land—in a real profitability pinch.
Innovative Technology Engineered to Improve Cattle Operations
The result of years of product development, refinement and testing, HerdView® brings together the latest advanced technologies to help solve the critical issues facing cattle producers.
- Monitor animal movement 24/7
- Enable early detection of potential illness
- Greatly improve counting accuracy
- Makes the technology simple to set up and run
- Keep initial investment low
- Offer a “no wiring needed” solution that works in remote locations
- Create a modular system that can move with the herd’s needs
- Integrate ranch management functionality
- Build an app to access it anytime, anywhere
In short, we didn’t just aim to improve herd management. We set out to revolutionize it, disrupt the status quo, and build a livestock management system that can change cattle operations for good—at a price any rancher can afford.
Meet The Team Behind The Breakthrough Technologies
Ken Burroughs
Chief Executive Officer
Toni Miller, MBA-CPA
President & CFO
Toni serves as President, Chief Financial Officer, and Director at HerdX®.
Her extensive experience in finance, administration, and operations, includes all aspects of retail, wholesale, food services, hospitality, development, supply chain management and real estate. After a long, successful almost 30-year tenure and numerous contributions at Bass Pro Shops serving as CFO, Ms Miller joined Boscov’s Department Stores in 2019, assuming the role of Sr Executive VP, CAO, and CFO, and served for 10 years. Her illustrious career has included many equity and debt transactions, acquisitions, and multiple complex capital structures.
Praveen Francis
Vice President of Technology and Systems
Praveen is a Senior Technology Leader with a higher education in Computer Science Engineering and with over 23 years’ experience in the development of enterprise level data-driven IT applications architecture. He has an exceptional track record of driving transformational technology change and delivering results in complex business environments. His core technology skill sets include Cloud infrastructure (GCP, AWS, Azure), JAVA, Python, DevOps, agile development, mobile and web application.
Candace Adams
Senior Project & Office Manager
Candace is a leader in the HerdView ® product development and oversees project management. She is currently working toward her Certification in Project Management.
Lexus Haecker
Animal Science & Research Specialist
Lexus graduated from Texas A&M University with a BS in Animal Science, and Angelo State University with a MS in Animal Science.
David Schroeder
Research & Development Engineer
David is a graduate of LeTourneau University in Longview, Texas, with a degree in mechanical engineering.
"Our drive and motivation at HerdX® is delivering dynamic, market-changing technology products to enrich the lives of ranch customers and operators, making their jobs easier and businesses more profitable."
The Core Values That Drive Everything We Do At HerdX®
INTEGRITY
We value honesty, character and integrity. We consistently uphold these values in our interactions with each other and all of our stakeholders which includes our valued Customers.
Transparency
We promote honest, open and transparent communication in our conduct as an organization.
Making a Difference
We exist to develop and deliver products and services that bring tangible value to each stakeholder from farm to table.
Innovation
We believe in fostering a welcoming business and work environment that promotes the exchange of ideas and allows hard questions to be asked which we believe promotes continued improvement in all we do.
Customer Service
We exist for our valued Customers, and strive to provide best-in-class, leading edge products and services.
FAQs
Do I need Wi-Fi to use a HerdX® RFID reader?
Although our readers can connect to Wi-Fi, Wi-Fi is not required. HerdX® readers have a cellular option that allows readers to connect to the cloud repository and API.
Will the HerdX® ear tags ever need batteries or charging?
Do HerdView® readers stand up to the elements?
Can I move the HerdView® Smart Reader to other areas?
Can I connect multiple HerdView® Smart Readers together?
A HerdX® exclusive! With built in Bluetooth connectivity, multiple HSRs can be meshed together to provide an array of benefits, including wide range monitoring and accuracy in counting large numbers of cattle.