Herd Experts
A New Breed Of Herd Management Technology. A New Kind Of Ag Tech Company.
Herd Experts
A New Breed Of Herd Management Technology. A New Kind Of Ag Tech Company.
As any cow/calf, stocker or feedlot operator will tell you, cattle is a tough business. Long hours, combined with increasingly lower margins are putting the independent cattle industry—the local ranches, farms and feedlots scattered across this land—in a real profitability pinch.
The HerdX® team knew the struggles independent cattlemen were facing, and we’ve made it our mission to build technologies that make livestock management more efficient, more productive and at the end of the day, more profitable.
”Our drive and motivation at HerdX® is delivering dynamic, market-changing technology products to enrich the lives of ranch customers and operators, making their jobs easier and businesses more profitable.
Ken BurroughsCEO HerdX®
Innovative Technology Engineered To Improve Cattle Operations
The result of years of product development, refinement and testing, HerdView® brings together the latest advanced technologies to help solve the critical issues facing cattle producers.
- Monitor animal movement 24/7
- Enable early detection of potential illness
- Greatly improve counting accuracy
- Makes the technology simple to set up and run
- Keep initial investment low
- Offer a “no wiring needed” solution that works in remote locations
- Create a modular system that can move with the herd’s needs
- Integrate ranch management functionality
- Build an app to access it anytime, anywhere
In short, we didn’t just aim to improve herd management. We set out to revolutionize it, disrupt the status quo, and build a livestock management system that can change cattle operations for good—at a price any rancher can afford.
Ken Burroughs
Chief Executive Officer
Ken serves HerdX® as CEO and Chairman of its Board of Directors. He previously spent 15 years with Bass Pro Shops where he also served as Board Director, Co-President and Managing General Partner of Bass Pro, and CEO of Tracker Marine Group. Tracker became the largest freshwater fishing boat company in the World. Both Ken and Toni (below) helped fuel Bass Pro’s growth from one large store in Springfield, MO to over 100 retail locations in the United States and Canada. A proven innovator, growth expert and driven leader, Burroughs has extensive experience building successful companies from the ground up.
Ken Burroughs
Chief Executive Officer
Ken serves HerdX® as CEO and Chairman of its Board of Directors. He previously spent 15 years with Bass Pro Shops where he also served as Board Director, Co-President and Managing General Partner of Bass Pro, and CEO of Tracker Marine Group. Tracker became the largest freshwater fishing boat company in the World. Both Ken and Toni (below) helped fuel Bass Pro’s growth from one large store in Springfield, MO to over 100 retail locations in the United States and Canada. A proven innovator, growth expert and driven leader, Burroughs has extensive experience building successful companies from the ground up.
Toni Miller, MBA-CPA
President & CFO
Her extensive experience in finance, administration, and operations, includes all aspects of retail, wholesale, food services, hospitality, development, supply chain management and real estate. After a long, successful almost 30-year tenure and numerous contributions at Bass Pro Shops serving as CFO, Ms Miller joined Boscov’s Department Stores in 2019, assuming the role of Sr Executive VP, CAO, and CFO, and served for 10 years. Her illustrious career has included many equity and debt transactions, acquisitions, and multiple complex capital structures.
Praveen Francis
Vice President of Technology and Systems
Praveen is a Senior Technology Leader with a degree in Computer Science Engineering and over 25 years of experience in developing enterprise-level, data-driven IT application architectures. He has a proven track record of driving transformational technology changes and delivering results in complex business environments. With strong leadership skills, he effectively guides technical teams and fosters innovation while leveraging his expertise across major cloud platforms, including GCP, Azure, and AWS. Praveen combines deep technical knowledge with strategic vision, making him adept at aligning IT initiatives with business objectives and navigating the complexities of today’s rapidly evolving tech landscape.
Praveen Francis
Vice President of Technology and Systems
Praveen is a Senior Technology Leader with a degree in Computer Science Engineering and over 25 years of experience in developing enterprise-level, data-driven IT application architectures. He has a proven track record of driving transformational technology changes and delivering results in complex business environments. With strong leadership skills, he effectively guides technical teams and fosters innovation while leveraging his expertise across major cloud platforms, including GCP, Azure, and AWS. Praveen combines deep technical knowledge with strategic vision, making him adept at aligning IT initiatives with business objectives and navigating the complexities of today’s rapidly evolving tech landscape.
Candace Adams
Senior Project & Office Manager
Candace is a leader in the HerdView® product development and oversees project management. She is currently working toward her Certification in Project Management.
Lexus Haecker
Animal Science & Research Specialist
Lexus graduated from Texas A&M University with a BS in Animal Science, and Angelo State University with a MS in Animal Science.
Lexus Haecker
Animal Science & Research Specialist
Lexus graduated from Texas A&M University with a BS in Animal Science, and Angelo State University with a MS in Animal Science.
Harlan Caviness
Director of Sales
Harlan has some 25 years’ experience in the cattle industry. He began his career managing a stocker and custom preconditioning operation for multiple years, allowing him to gain a real-world perspective for his trade.
Afterwards, Harlan transitioned his career to the Ag pharmaceutical industry with a focus on high-risk stocker cattle. His experience covers all phases of the cattle industry including cow calf, stocker, feedlot as well as the dairy business. Harlan brings a great deal of expertise, ability, professional experience as well as significant cattle industry experience to HerdX.
Sam Parker
Customer Success & Business Development Specialist
Sam Parker
Customer Success & Business Development Specialist
Jaswanth Vendoti
Software Engineer
The Core Values That Drive Everything We Do At HerdX®
INTEGRITY
We value honesty, character and integrity. We consistently uphold these values in our interactions with each other and all of our stakeholders which includes our valued Customers.
TRANSPARENCY
We promote honest, open and transparent communication in our conduct as an organization.
MAKING A DIFFERENCE
We exist to develop and deliver products and services that bring tangible value to each stakeholder from farm to table.
INNOVATION
We believe in fostering a welcoming business and work environment that promotes the exchange of ideas and allows hard questions to be asked which we believe promotes continued improvement in all we do.
CUSTOMER SERVICE
We exist for our valued Customers, and strive to provide best-in-class, leading edge products and services.
TALK TO HERDX®
Forget everything you’ve “herd” about RFID cattle management. Find out how HerdView® can improve productivity and profitability for any size operation.