Helping families make confident buying choices for the foods they enjoy.

Taste of Trust

Here in the 21st century, the vast majority of us are disconnected from the origins of our food. This ongoing shift has resulted in a significant disconnect from producer to consumer.

We believe that by helping to connect people back to the origins and faces behind their food, we can create a more transparent, sustainable way forward. One that enables us to know the face behind our food, to know how it was raised, and most importantly, a way that enables us to ensure the health of our land and our families for generations to come.

75% of retail shoppers

say they’ll switch to a brand that provides more in-depth product information, beyond what’s provided on the physical label

61% of retail shoppers

say they’re willing to pay more for products with in-depth product information

69% of consumers

say it is very or somewhat important to understand how the food they eat is produced

94% of retail shoppers

are likely to be loyal to a brand that offers complete transparency

Provenance Trail

Provenance Trail

 Our QR-enabled landing pages offer transparency around ingredients, animal welfare, environmental claims, and more, helping consumers make confident choices for themselves and their families.

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