Taste of Trust

Here in the 21st century, the vast majority of us are disconnected from the origins of our food. This ongoing shift has resulted in a significant disconnect from producer to consumer.

The HerdX Taste of Trust™ solution gives your customers something unprecedented—a chance to know their farmer again. The technology behind the Taste of Trust lets them hear directly from farmers and ranchers themselves—their history, their love of their job, how the animals were raised, and more.

Provenance Trail

At HerdX, we are using innovative technologies to reconnect the supply chain with consumers, to help restore transparency and trust. Taste of Trust provides a mobile web experience for your customers with a verified provenance map showing their food’s journey, livestock management practices and nutritional content. Our technology provides the traceability information you need to ensure safe, verified products, and helps create an even stronger connection with your customers.


Provenance Trail

75% of retail shoppers

say they’ll switch to a brand that provides more in-depth product information, beyond what’s provided on the physical label


61% of retail shoppers

say they’re willing to pay more for products with in-depth product information


69% of consumers

say it is very or somewhat important to understand how the food they eat is produced


94% of retail shoppers

are likely to be loyal to a brand that offers complete transparency

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